Aviation Advertising Needs to Move Into The 21st Century

Print advertising is quickly being replaced by digital media. The Web is a much more efficient means of communicating to your target audience about your products because it offers a plethora of ways to say what you want to say. With the Web, you can grab people by their most powerful sense: sight. We are three dimensional creatures living in a three dimensional world, so why limit your message to two dimensions? Video, music and photos all come together to augment the written word online, and when done properly, they send a powerful message.

When you buy print advertising, you pay for placement. Front and back pages are more expensive because they have better visibility. If your budget is limited, you can't afford that kind of ad placement, so you are relegated to the middle pages with the hope that someone will see your ad and then respond. That's putting a lot of faith into your advertising dollar. What if you could produce ads that migrated to the front page of the magazine as people read them? What would that be worth? Get my drift?

When you take your advertising message online, you don't have to take the same leap of faith as you do with print. You can create a message that targets specific clients using specific search terms, but you have to be smart about it.

If you think paying thousands of dollars for a cool looking website is going to get you more traffic, you're wrong.


You need good content:




If you think paying someone to list you with 'thousands of search engines' is going to get you more traffic, you're wrong.


You need good content:



If you think optimizing your meta tags is going to get you more traffic, you're wrong.

Those tactics are so 1999... We've moved into the world of social networking. You have to create good content that people think is worthy of a look, you need to get it recognized by social networks and then you'll get traffic. What that means is you need a company who can create high quality video, photographic and written content. That company must also understand social networking so that your content gets promoted and pushed to the top. You need to monitor your progress, and stay up with current online trends--companies are constantly modifying their algorithms to stay on top of users.

PR firms focus on traditional media. Ad agencies focus on traditional media. Web designers focus on traditional methods. Get the picture? If you'd like to learn more about what I could do for your company, contact me: reggie.paulk@gmail.com