Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of Website Design Company include web graphic design, user interface (UI) design, web authoring, which include standardized software and proprietary coding, and search engine optimization. In addition, web designers are often involved in a number of tasks such as interaction and creation of navigation schemes, shopping carts, taxonomies, and page ranking algorithms. Web developers perform application and integration testing as well as providing security, performance, and compatibility testing for websites. They are also responsible for implementing scripts and web features.
A web designer plays an important role in web design because he or she is responsible for interaction design as well as navigation and user experience design. Interaction design refers to the aesthetic design of the web site with respect to how it makes users feel while navigating through it. For example, a web designer may integrate interactions such as drop-down menus and pop-up windows. A user might click on one of these menus and be taken to a new page where he or she can select another item or click on a link. Interaction design is therefore a combination of visual aesthetics, usability, information architecture, and interaction.
There are also job opportunities in web design and web development that focus on usability. The job of a usability specialist involves evaluating the usability of a website, which may involve conducting usability tests and collecting user feedback. User research is an important part of a usability specialist's job and plays a key role in improving website design.
Web designers also perform tasks that web designers cannot. These are tasks such as logo creation, image editing, graphic design, typography, color scheme, and so forth. A web designer also acts as a public speaker. In other words, web designers are responsible for communicating information in an appropriate and effective way. This is done by understanding interaction design principles. It is the responsibility of the designer to listen and understand what the public wants and needs and then create a website that expresses those desires.
The effectiveness of a web design lies in its ability to meet the user's expectations and provide a pleasant user experience. The interaction design principles that the web designer follows will largely determine the success or the failure of a website. Interactivity design consists of using visual tools such as drop-down menus, buttons, forms, and so on to provide interaction with a user. Interaction design helps enhance the user experience and can make a website more user-friendly. The success of a website therefore largely depends on the usability of its pages and the proper use of the various interactivity elements.
Designers also look at the target audience and the audience demographic to understand the target demographic. For instance, if a website is meant for the elderly, the web designer will need to design the site in such a way that the elderly users can use it. A web designer has to be very careful about the interactions he applies on a website. Designers have to remember that not all users are the same and that some web browsers may not support some of the features. Thus, they have to work a lot to ensure compatibility.